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BRIGHTMARE NEWSLETTER

Bright Interview – Barbro Lagergren

This is the second Bright Interview. A series of interviews with our employees, ambassadors, partners and customers.
Today’s interview is with Barbro Lagergren, one of the two owners of Brightmare Productions. She tells us of her current visit in Sweden, what she has been working on recently and her experience of the journey that has been Bightmare Productions.

Österlen, Sweden
The sun is shining bright, setting the yellow fields aflame in golden light along the grey road stretching in front of her car. She comments about the amazing weather she is experiencing on her drive back from Malmö. Barbro Lagergren, one of the business owners of Brightmare Productions has let me join her via handsfree on her commute.

So what have you been up to recently?
Lina and I had a conference last week and finalized a lot of interesting projects. We haven’t seen each other in a really long time so we had a lot of creative work done together in person. We also discussed the company in how we want to develop and evolve it and how we can improve and move forward in different parts of our organization. We want to get better on showing who we are, what we stand for and our values. To be sure that our vision and values reach the readers.

We got hold of a great photographer that took beautiful photos of Lina and I, it was super because it captured the feeling and essence we want to show our readers. In some photos I was riding Eneias in a beautiful field by the sea. We were illustrating the exercises of our coming release, “Creative Riding in Nature”, how you can train your horse outside the arena. I jumped over natural obstacles, laid on the ground, made patterns around trees and a bit of everything from the book. So it was a really good day. The next day we had a amazing photo session with the both of us with some horses in a beautiful pasture. Our books together with beautiful horses around us brought forward the atmosphere and what we stand for. I ask her to elaborate.

That they should feel good, thrive, that horses should be able to live in freedom. We think that that we riders have to give them a varied training but also that the horses have the right to rest. That is what we really want to emphasize in our books, that it’s important that everyone remembers that. Horses are empathic animals that are driven by their emotions. They need that variation in their life and emotionally rich bonds with both other horses and us, their humans.

So how did you end up back on Swedish roads?
I returned to Sweden in the spring for my elderly mother who could not keep on any longer. I got to spend time with her before she past and stayed in Sweden for the rest of the summer.
I rented a house in Österlen, but you can’t live without horses so I had to bring mine from Portugal. He has also become a mascot of our company, you can see he is everywhere in our social media. I got a lot of work done from here. I finalized Creative Riding in Nature with my colleague Katarina before we sent it of to the printers before my vacation.

This will be my last week in Sweden before I return back home to Portugal. Last week’s conference was a great ending before I leave. This with Sweden and Portugal can seem a bit odd to some, that we have a company that’s based in two countries but it works well for us.

Eneias is leaving tonight. I’m meeting the veterinary in an hour to check if he’s healthy for the trip tonight. It will take him a week to get home. I’m taking a flight back to Portugal on Sunday, in time to welcome him back home.

What is your best memory of Brigthmare?
My best memory with Brightmare? That’s a hard question, I’ll have to think.

She is quite for a moment, I can hear the car humming in the background, another one passing her as she sits in silence.

There is so much, its not possible just to say just one thing because the whole process has been amazing. The best memory is all memories, together. Brightmare has had it’s own life, it became it’s own thing. It’s something that has grown on it’s own. I could have never imagined that I would write three books together with Lina. I could never even dreamed it, the way that it turned out, the success it has become. It’s a success story, truly. I always get amazed and humbled when I hear and read that the readers are so happy with our polework books. And I still get baffled that they have reached readers in other parts of the world and that everyone thinks it’s just as good. I think that fantastic.

We have the big map with all the countries it has reached on our front page.
Yes, 93 countries that we have sent our books to which incredible. That we have readers on Hawaii, someone in the Faroe Islands, in Japan and Russia, everywhere. It’s incredible that we have readers everywhere, in all levels and disciplines and that everyone can get just as great fun from them as we have. That, I think, is why it’s hard to say just one thing that has been the best memory. I get butterflies in my stomach every time I realize that people get so happy to read our books, that feeling, it’s just… Barbro gets quite on the other end of the phone call before breathing out, laughing.

I remember like it was yesterday when we made our first book, “Roligt med bommar och koner” and how we reach the decision how it was supposed to look like. It wasn’t that hard, we did what we thought was best. We did try out different version and illustrations but it organically became what it it is today.

I think that our strength is how we have communicated and created the books focusing on the illustrations and their clear instructions and descriptions on how to do the exercises. But also leaving open the possibility dive deeper and execute the exercises on a more difficult level. That is what we will continue to work with, to continue to give our readers more exercises and more knowledge. I don’t think we should reinvent the wheel any more, we have our working wheel, we just need to move forward and do what we are doing and not forget what we have been good at. What the readers want from us.

What would you say to Barbro from the beginning?
I would tell her, “This, what you are creating now, is worth the hardship.” She gives out a laugh.

“It will give you an amazing opportunity to live the life you could never even imagine.”

I managed to combined my hobby with my work, I love what I do. To have the good fortune to continue working with it. I could never have imagined that we could sell as many books as we did, I really couldn’t. That it would be the catalyse to the life I have in Portugal, that I can have a good life and the means to have it, is just fantastic.

Finally, what would you like to say to our readers about our upcoming release of Creative Riding In Nature?
This is my favourite of them all, it really close to my heart. I feel that the book is a great counterbalance to the other two books, that have their main focus on riding in the arena. The horse, was way of travelling back in the day, to ride in all types of terrain ad he still needs that variation today. Riding out in nature strengthens the horse. The horse needs to get out and move around out in the forest and  different types of terrains where he needs to lift his hooves, climb, jump over obstacles and more. It gives him the versatile training that he requires. The horse must have a broad and varied training to strengthen his muscles, ligaments and tendons. Especially for youngsters. She pauses.

That amazing feeling of riding a horse outside in beautiful nature, to be one with the horse is priceless. The feeling of of having that kind of trust in one another and the joy of exploring together, new roads, paths, it’s just a wonderful experience.
That is what riding is and should be in my opinion. Sadly, I think some miss out on that. Being with their horse, just being near one another, getting to know each other and focusing on creating that bond and building that trust. 
Exploring together strengthens the bond. I really think that “Creative Riding in Nature” is important for all riders.

A section of the book touches on something I, myself, have experienced, fear of riding. We talk about it and different ways to work on it. After I entered menopause, I became worried and afraid of riding at times, as one can become from menopause. We describe that as well and how one can manage it.

Creative Riding in Nature offers also offers tips on how to hack in different ways, train in nature, exercises for riders and so much more.

If you want to know more about Barbro and her lovely horse Eneias, visit her blog, Babro’s Horsey Blog here.

Creative Riding in Nature will be released the 10th of September!

Bright Interview – Jacqueline Cousins

We now initiate our Bright Interview Series with interviews with our employees, ambassadors, partners and customers.
We start of with Jacqueline Cousins, Logistics Manager at Brightmare Productions in Portugal, letting us follow her day as well as hear her story of her journey from London to Dubai to finally settle in Penedo, Portugal.

Distribution office – Penedo, Portugal
It’s grey today, Jacqueline looks out to her right at the village submerged in a heavy mist. Turning back to the computer, she gives me a smile. This is my colleague, Jacqueline Cousins, the distribution manager of Brightmare Productions, letting me join her virtually from Sweden.

So what are we doing today?
Today is a packing day, we pack on Monday, Wednesday and Friday mornings. We have a big order today, so I’ve got to make sure it’s all complete before FedEx comes at midday and our books will be on their way to our customers.

Is it okay if I ask a couple of questions while you pack?
Sure

So how did you start at Brightmare?
I met Barbro a couple of years ago. She is one of the authors of the Creative Riding series and also lives in the little village of Penedo. She had a very big order to process last summer and I offered to help and then she employed me the next day. She states, laughing. 
I have worked here for more than a year now and it’s been great. Work is flexible, my commute is very short, I can walk to work and I’ve also learned lots of new skills. It’s been an opportunity to learn all about shipping and logistics. Recently, I’ve also been providing customer support.

What’s your routine, to get you in the zone?
I’m actually from the UK, so I put on a local London chat show. They talk about topical news and things, but it keeps me company while I pack, so that’s good isn’t it? The talk show doesn’t start until 10 and I start work at 9 so I like to start by listening to salsa tunes on Radio Willy from Colombia. Dancing around the office, packing books!

So what’s your best memory at Brightmare?
My best memory at Brightmare? It has to be, taking the delivery of the first book that I helped translate into English – from Swedish to English, which was, “Creative Riding in the Arena”. That was last summer, and I felt very proud to see it in print, my name on the inside cover.

Jacqueline frowns and looks worriedly at the computer screen.

What happened, is something wrong?
I’m going through the orders and I’m processing them now. We changed our shipping partner to FedEx this summer, so it’s all automated now, but occasionally, FedEx doesn’t recognize the shipping address. When this happens, I have to contact the customer and say, “Your shipping address is not recognized by FedEx, can you please carefully check everything is correct. From your postcode, house number, your email, your telephone number, it all has to be correct before your order can be processed.”

What would you recommend to a customer?
When you are placing an order, it’s really important: 1, that you provide the right shipping address. Double check that everything is correct, because of it isn’t, it will cause delays in your order to establish the right address. 2, which is very important, please, choose an address where somebody is going to be around to receive the package. FedEx will try 2-3 times to deliver and if they can’t find the recipient, the book comes back to us. It’s really important that you choose a good address. It might be, you’ve got a friend who is staying at home at the moment, or you’ve got a relative that’s always at home. Find a good solution that works for you.

How has Covid-19 affect the shipping department in Portugal?
I can’t lie, it was a struggle, the lockdown hit Portugal around 10th of March and we were working at the time with the national post courier, CTT, and they use a network of national couriers for countries around the world. Nobody knew what was happening, how long businesses would be closed and how long health and safety measures would be enforced. For instance, the local post office could only have one person there working at a time instead of five, that kind of thing, to keep social distance measures. People were working from home instead of their office and we were sending to offices so books weren’t reaching the customer and were returned to us. We sadly had a few upset customers who were looking forward to the book.

You mentioned earlier that we are now using FedEx, has there been an improvement?
Now we use FedEx. You get a tracking number, at the point that I have processed an order and it has left the building and is on it way in the shipment, the customer gets a notification that the package is on it’s way with an estimate for when it will be delivered. Within Europe, that’s usually within 5 days and the rest of the world 10 days. And if I compare that to previously during this pandemic, it was taking up to a month within Europe and even longer for the rest of the world, so I think that is a massive improvement we have made for our customers.

So what’s the most fun work challenge for you at Brightmare?
I do really enjoy the translations, understanding how to communicate the horse’s movements and where his hoof is going next. Translate it in a way that the readers can understand. It was great to do the online project this year to offer the online courses for the people who prefer to watch video rather than read a big book.

So who are you, Jacqueline?
Where do I start?

How did you end up in Portugal?
A long and winding road, I’m from the UK, I worked in several cities there, the last one was London, which I loved. About 21 years ago, I met a guy, an office romance. The boss didn’t like this so he sent the guy to Dubai. He said, “why don’t you join me, it’s only for 6 months”. Sixteen years later, we were still there! Jacqueline laughs

But on arriving in Dubai, I managed to get a job at an advertising agency, a British advertising agency, very similar to the job I had left in London. I had been working with an online advertising agency so I could bring my online skills to this agency. And this was back in 1999, we were one of the pioneering agencies who would do online advertising and e-commerce websites. There was no Facebook or Instagram back in the day.

It was a time of great growth and obviously, Dubai in 1999 was just sand and by the time I left it was a massive skyscraper city and I was involved with advertising and promoting Dubai and Emirates Airline. So an incredibly intense, busy time in my life.

After 16 years, we didn’t want to work so hard so we looked at the world and my now husband, had been to Portugal in a camper van 30 years ago he said “why don’t we try Portugal, it’s cheap and it’s a nice way of life?” so we came to visit.

The first time, we came to visit six years before we actually moved here, and I didn’t know then that I would be living here today. We were on the first flight with Emirates to Lisbon, and I fell in love with Lisbon – the energy of the city, the beauty of the city, the friendlessness of the people. I think I knew that I could live there, but we still had to work three more years before we could afford to give up working. Which I obviously haven’t given up now.

We both had enough of Dubai and working so hard and so we took the leap in 2015 and we moved over. We had nowhere to live and we had no idea how we would live, but we wanted a new adventure, so we moved here and tried a few places in Portugal and then ended up in this tiny little village called Penado and it’s wonderful. It’s got a little community theatre, it’s got one bar where we all meet, a mix of Portuguese and several other nationalities and it’s super friendly. And it’s only one kilometre from the beach and to the forest. So we’ve got the forest, we’ve got the beach, we’ve got a very chic Cascais seaside town which is 20 minutes away and Lisbon is only 45 minutes away.

For the first time in my adult life I have a house with a garden and so for the past four years I’ve started gardening. I dug up the lawn that was here and have planted a wild-flower garden and watch all the bees and butterflies buzz around. I grow my own veg and doubled the size of my vegetable patch because of the lockdown. I’ve always hated cats but I have now got two cats in my life which is wonderful. I always thought we would have a dog when we came here but this little stray cat walked into our life.

I spent three years navel-gazing and making things before working for Barbro.
So the first three years in Portugal, I learned the language, we bought a house that needed renovating, so I had to organize all the building, materials and everything. I joined a hiking group and went on long hikes in the forest and on the coast. All the time I was in Dubai I didn’t have time to make anything and that’s what I really like doing. I started knitting again because I couldn’t knit in Dubai, it was too hot and I started making mosaics again. I just had three years of being really creative but I was very poor.
She laughs
and I realized that I could not really retire at the age of 48 and I had bills to pay, but I ended up in a great flexible job here at Brightmare, I love it!

To finish off, would you like to say to any of our Bright Ambassador applicants?
Well I love that we have customers all around the world so I want a brand ambassador in every corner of the world. It really delighted me this week that we sent a book to Nicaragua, I think that’s fantastic! I know we have a fan I Ecuador, he sent us a lovely postcard so I want build that creative riding community around the world. Anyone that’s love riding and loves training with creative ideas, come and be a brand ambassador!


Do you have any final
words to our readers?
Buy more books! There is a new one coming this autumn – Creative Riding in Nature. Which really chimes with the times and spirit to be outdoors and be safe, fresh air, one with nature.

BRIGHTMARE NEWSLETTER

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BOOKS

CREATIVE RIDING WITH OBSTACLES
– 160 exercises for joy and success to all horses and equestrians

CREATIVE RIDING IN THE ARENA
– 220 exercises for joy and success to all horses and equestrians

KREATIVES REITEN MIT STANGEN
– 160 Lektionen zur Freude und den Erfolg aller Pferde und Reiter!

L’ÉQUITATION CRÉATIVE AVEC DES OBSTACLES
– 160 exercices pour le plaisir et le succès
de tous les chevaux et cavaliers!

ROLIGT MED BOMMAR OCH KONER
– Över 160 övningar för alla ryttare och hästar

INSPIRATION PÅ RIDBANAN
– 220 övningar för alla ryttare och hästar

ETT MED HÄSTEN I NATUREN
– Tips & idéer för den ultimata uteritten för alla ryttare och hästar

ONLINE COURSE

POLEWORK BASICS
– 20 exercises for all horses and riders

STANGENARBEIT DIE GRUNDLAGEN
– 20 Übungen für Pferde und alle Reiter

BARRES AU SOL : BASES
– 20 Exercices pour tous les chevaux ey tous les cavaliers

BOMTRÄNING GRUNDER
– 20 övningar för alla ryttare och hästar

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