THE STORY OF BRIGHTMARE
Lina and Barbro met the summer of 2012 when they stayed on the same horse farm in the south of Sweden. There, they discovered that they both had the same idea; to create a book with pole exercises for horses and riders of all disciplines. They collected the exercises they both used over the years as well as developed new ideas. Their ‘Creative Riding’ concept was born.
The concept CREATIVE RIDING was about bringing joy, knowledge, inspiration and consciousness to one’s riding. The exercises, meant to bring forth, new challenges and develop the reader’s own creativity. Their goal was to give the human and horse a good partnership and increase their own self-confidence.
Lina wrote and Barbro utilised her graphic design skills and created the stylised diagrams for each exercise. Instead of using an editor and a publisher, they did everything independently and sold their book online via their own webshop as their own publish company.
Their first book “Roligt med bommar och koner” was released in March 2013 and went straight up to the top seller of equine books in Sweden.
After the shown appreciation of the first book in Sweden, they decided to translate the first book to English, “Creative Riding with Obstacles”.
Still having many exercises left from the first book that was never added in the final draft, they went for it. The next book, “Inspiration på ridbanan” was released three years later.
Wanting to expand their series further, they dove into the concept of nature and it’s benefits. Then, the mid-summer of 2017, the third book was released. “Ett med hästen i naturen”. All three have been bestsellers in Sweden, ever since.
Creative Riding around the World
The summer of 2019 was the year that the Creative Riding concept spread over the globe, reaching new countries every week.
Creative Riding in the Arena
With the spread, they took the time to translate their second book to English, expanding their English product line, making it the new fan favourite in their webshop.
Before they knew it, their small company of just the two of them, expanded to a company it is today, with a team of 15 people.
Reaching even further
May was the month that solidified the offices, Logistics department in Portugal and IT department in Sweden. With this, the opportunity to reach more increased and the first book of the Creative Riding Series was translated into French and German.